How to Use It Like a Pro and Build Your Audience

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How to Use It Like a Pro and Build Your Audience
How to Use It Like a Pro and Build Your Audience

How to Use It Like a Pro and Build Your Audience

Brands are on board with Instagram Stories. Half of businesses on the platform have created at least one Story in the last month,

and nearly all U.S. marketers who are currently using IG Stories ads plan to continue doing so.

Instagram users have also proven their desire to engage with brands via disappearing content.

More than half a billion people use Instagram Stories every day, and a third of the most-viewed Stories are posted by businesses.

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How to make Instagram Stories

First things first: Here’s how to post an Insta Story.

  1. Open the Instagram app.
  2. Tap the camera icon in the top-left corner.
  3. Tap the white circle at the bottom of the screen to take a picture, or press and hold the white circle to take a video.
  4. If you’d rather use a photo or video you already recorded, tap the square gallery icon on the bottom left of your screen, or swipe up anywhere on the screen.

Tip: Once you have a bit of experience with Stories, you can start experimenting with different formats.

You can create a TYPELIVEBOOMERANGSUPERZOOMFOCUSREWIND, or HANDS-FREE post by selecting one of these options before you tap the white circle.

If you take your photos outside the app, shoot your IG Stories content vertically so it will take up as much room on the screen as possible.

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How to add a hashtag to your Instagram Stories

As they do on regular Instagram posts, hashtags can help people find your IG Stories:

  1. Start your Instagram Stories post following the steps above.
  2. Tap the folded smiley icon at the top of the screen, which will bring up an assortment of stickers.
  3. Tap the #HASHTAG sticker.
  4. Type in your hashtag and tap enter.
  5. Tap the hashtag to change its color scheme, or use pinch and drag to change the size and location of the sticker.

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How to use Instagram Stories

If you’re new to Stories, this section is a good place to start. It explains how to use Instagram Stories with easy-to-follow, step-by-step instructions.

If you’re a more experienced user, feel free to skip to the tips and tricks section for best practices every marketer should know.

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How to check your Instagram Story views

So you posted an Insta Story—great! But did anyone see it? Let’s find out.

  1. Tap Your story at the top left of the Home screen to bring up your Story.
  2. In the bottom left corner of each post in your Story, you’ll see a count of how many people have seen it.
  3. Swipe up to see a list of users that have viewed each individual post in your Story.

How to add a location to your Instagram Stories

Many locations around the world have their own Stories, which appear on the Explore page. Posts that get selected for a Location Story get more reach and visibility.

  1. Start your Instagram Stories post following the steps above.
  2. Tap the folded smiley icon at the top of the screen, which will bring up an assortment of stickers.
  3. a Tap the LOCATION sticker, then select the location you want to use for your post.
  4. Tap the location to change its color scheme, or use pinch and drag to change the size and location of the sticker.

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How to Use It Like a Pro and Build Your Audience
How to Use It Like a Pro and Build Your Audience

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